In today’s competitive home services landscape, one of the most overlooked growth opportunities is sitting right inside your CRM: your existing customers.
That’s where ServiceTitan’s Marketing Pro comes in. Designed to help contractors drive repeat business, improve customer engagement, and run smarter campaigns, Marketing Pro adds a layer of marketing automation to one of the industry’s most robust platforms.
At IgniteIQ, we work closely with contractors using ServiceTitan, and we’ve seen firsthand how Marketing Pro can amplify your paid media strategy when it’s implemented with the right strategy behind it.
If you’re wondering whether it’s worth the investment (especially compared to piecing together email, review, and ad tools yourself) this breakdown is for you.
What Is Marketing Pro, Exactly?
Marketing Pro is a suite of marketing features that integrates directly into your ServiceTitan account. It’s built to help service businesses:
- Launch personalized email campaigns using customer job history, service dates, and estimate outcomes
- Automate review requests and reputation management
- Send targeted direct mail using segmentation tools based on your CRM
- Track ROI down to the job level, so you can see what campaigns are actually driving revenue
Where most marketing tools require you to export lists, manually build segments, and connect data from multiple platforms, Marketing Pro keeps everything under one roof; no spreadsheets or middleware required.
Why Contractors Are Turning to Marketing Pro
For companies already using ServiceTitan to manage operations, adding a marketing layer that pulls directly from real-time job data unlocks new efficiency.
You can send a tune-up reminder to customers who had work done 11 months ago automatically. Or launch a direct mail piece to customers with unsold estimates over $1,000, without lifting a finger.
It’s proactive marketing at scale, built on your own service history.
What Users Love Most
We’ve reviewed dozens of contractor comments from Reddit, Facebook groups, and forums like HVAC-Talk, and a few consistent themes emerged:
1. It’s Built for Contractors, Not Just Marketers
Unlike general-purpose tools like Mailchimp or Klaviyo, Marketing Pro is designed with trade businesses in mind. The interface, segmentation, and automations speak the language of jobs, tickets, and technicians, not generic ecommerce terms.
“You can tell it was built for us. Campaigns based on service dates, unsold estimates, expiring memberships—it’s not something I could easily replicate with other tools.” — HVAC business owner on Reddit
2. Review Generation Becomes a Process, Not a Guess
Reputation management is often a manual task or an afterthought. With Marketing Pro, shops can automate review requests at the tech level, tie results to job performance, and respond from a single dashboard.
“We’ve seen a 3X increase in reviews, and more importantly, we’re actually responding to them now.” — Plumbing contractor, Facebook group
Reputation will only become more important in the years ahead. As AI tools like ChatGPT and other large language models (LLMs) become more integrated into search experiences, from Google’s AI Overviews to voice assistants, businesses with stronger, more consistent review profiles are more likely to be recommended. These models weigh customer sentiment and relevance heavily, making proactive reputation management not just a branding play, but a critical visibility lever. Using ServiceTitan to help you automate and elevate your customer relationships can help give you an edge over competitors.
3. ROI Visibility That Connects the Dots
Marketing Pro doesn’t just send emails or mailers; it closes the loop between marketing and revenue by tying campaigns directly to completed jobs, customer history, and even predictive job value. This means you’re not just reacting to past performance, you’re proactively prioritizing leads and campaigns that are more likely to drive high-value outcomes.
For paid media teams, that data becomes actionable through offline conversion uploads to Google Ads and Facebook Ads, allowing your campaigns to optimize not just for volume, but for revenue impact. It’s a major step toward true performance marketing where every dollar spent is tracked, attributed, and reinvested based on what’s actually driving the business forward. At IgniteIQ, we’ve seen considerable success from implementing offline job value tracking and value-based bidding for our clients. Reach out today to learn more!
Where There’s Room to Grow
No product is perfect, and Marketing Pro is still evolving. Some users have noted that:
- The initial setup requires some planning and segmentation work
- Customization options (especially for design and email layout) are somewhat limited compared to standalone tools
- Occasional sync delays or system updates can briefly impact campaign deployment
That said, these are natural growing pains for a product that’s both relatively new and tightly integrated with a complex platform like ServiceTitan.
The foundation is solid, and improvements are continuing rapidly. As ServiceTitan invests in expanding Marketing Pro’s capabilities, we expect even more control, creative flexibility, and automation sophistication to follow.
Who Should Consider Marketing Pro?
Marketing Pro delivers the most value for companies that:
- Have a strong customer database (ideally 5,000+ contacts)
- Want to increase revenue from existing customers
- Already use ServiceTitan as their core operating system
- Prefer a centralized, all-in-one solution over stitching tools together
- Have someone on the team—or an agency—ready to manage campaigns
Who Might Want to Wait (For Now)
Marketing Pro might not be the right fit yet if:
- You’re still onboarding to ServiceTitan and haven’t fully adopted the core platform
- You’re a solo operator or early-stage shop with a small customer base
- You have advanced creative needs that require more robust design tools (though this is an area that continues to evolve)
Still, it’s worth noting that many shops in these early stages start with simpler campaigns and grow into the platform over time.
Final thoughts: Marketing Pro is A Smart Add-On for ServiceTitan Power Users
Marketing Pro is a strategic extension of ServiceTitan’s all-in-one philosophy. For businesses ready to take a data-driven, CRM-integrated approach to marketing, it offers speed, clarity, and automation that are hard to match with external tools.
Yes, it requires some upfront effort to implement well. But for shops who are serious about long-term growth and customer retention, Marketing Pro is worth planning for.
Looking to get the most out of your ServiceTitan investment?
We help high-performing contractors design campaign strategies that maximize Marketing Pro and drive measurable ROI. Let’s talk.