You already run your business on ServiceTitan. Marketing Pro is the part of the platform built to keep your phones ringing and your schedules full. The question is: are you getting everything you should out of it? Most home service businesses only scratch the surface. This guide shows you how to unlock the full power of Marketing Pro while covering the marketing gaps it cannot fill on its own.
Marketing Pro is more than a tool. It is a built-in growth engine for home service businesses. At its core, it helps you stay connected with your customers, bring them back for repeat work, and measure exactly what your campaigns are delivering.
Where does Marketing Pro deliver the most value? In the areas that matter most for keeping customers engaged and loyal:
Setup is straightforward, but strong customer data and thoughtful campaigns are what unlock results.
No. It is for customer engagement. Use separate tools for SEO and ads.
Yes if you commit to consistent campaigns and use reporting to improve. Many see repeat business pay for it within months.
Not directly. It is best at retention and repeat business.
Marketing Pro is powerful, but it does not run the entire funnel. Use the guide below to align channels at each stage, show where Marketing Pro fits, and add the pieces that fuel consistent growth.
“Automate your review requests and never miss an opportunity to capture positive customer feedback.”
– ServiceTitan Marketing Pro Reputation [Source]
“Build hyper-targeted audiences that update in real time so you can truly ‘set and forget’ your email campaigns.”
– ServiceTitan Marketing Pro Email [Source]
“Automate your direct mail campaigns to your existing customers and prospects for one flat rate per piece.”
– ServiceTitan Marketing Pro Direct Mail [Source]
“Capture and manage reviews from Google, Facebook, and more — all in one dashboard.”
– ServiceTitan Marketing Pro Reputation [Source]
| Funnel Stage | What Marketing Pro Covers | What You Still Need Beyond Marketing Pro |
|---|---|---|
| Awareness | Listings management via Yext, targeted direct mail | SEO, Google Ads, Local Services Ads, Paid Social, Video, Offline Media |
| Consideration | Automated review requests, centralized reputation tools, listings accuracy | Website UX, content marketing, branding, proactive review responses |
| Conversion | Follow-ups on unsold estimates, real-time audience targeting | Scheduling systems, call handling, dispatch operations |
| Retention | Automated email, SMS, direct mail, membership renewal reminders | Ongoing offer strategy, campaign creative, seasonal refreshes |
| Referral | Automated review requests, review management dashboard, listings consistency | Structured referral programs, showcasing reviews in ads and web content |
ServiceTitan Marketing Pro is an incredibly powerful retention engine. It automates follow-ups, keeps your brand visible with email, SMS, and direct mail, and makes sure happy customers leave reviews that drive trust. If you already run your business on ServiceTitan, Marketing Pro is the smartest way to keep your phones ringing and your schedules full.
But here’s the truth: Marketing Pro was never designed to run your entire marketing funnel. It doesn’t generate new leads through SEO, Google Ads, or paid social. It doesn’t build out a strong website or create the kind of content that convinces a homeowner to choose you over the competition. And it doesn’t develop a holistic strategy that ties every channel together.
That’s where IgniteIQ comes in. We specialize in helping home service business owners maximize every inch of Marketing Pro while filling the gaps it can’t cover. From SEO and PPC to brand storytelling and multi-channel strategy, we build the acquisition systems that feed Marketing Pro’s retention power.
The result? A complete marketing engine that consistently brings in new customers, keeps them loyal, and turns them into advocates for your business. ServiceTitan gives you the tools. IgniteIQ helps you get the full return.
You already have the tools inside ServiceTitan. IgniteIQ helps you unlock every feature while filling the gaps with the strategies that bring in new customers, keep them loyal, and grow referrals.
Lets Get Started
