Is ServiceTitan’s Marketing Pro Worth It? A Strategic Look at the All-in-One Growth Engine for Contractors
In today’s competitive home services landscape, one of the most overlooked growth opportunities is sitting right inside your CRM: your existing customers. That’s where ServiceTitan’s Marketing Pro comes in. Designed to help contractors drive repeat business, improve customer engagement, and run smarter campaigns, Marketing Pro adds a layer of marketing automation to one of the […]
AI-Powered Local Ad Optimization for Home Service Businesses
How to Align Your Ads with Real-Time Demand—Without Breaking Smart Bidding If your phone lights up the moment a cold snap hits or the heat index spikes past 90°, you already know: in the home services industry, timing is everything. Now, thanks to smarter ad platforms like Google and Meta, you don’t have to guess […]
How AI is Revolutionizing Paid Search Advertising
The emergence of AI has shifted the paid marketing landscape in several ways – from automated “smart bidding” strategies to dynamically or even automatically created ad content. Advertisers are adopting AI tactics on a broad scale, and for a good reason: machine learning drives stronger performance. Internal Google data shows that over 80% of advertisers […]
The Dark Side of AI
Let me be clear–I am a huge proponent of Generative AI. I’ve been able to make huge efficiency improvements in my professional and personal life, and I’ve learned new ways to solve all kinds of problems from meal-planning to keyword scrubs. But there is a darker side to this new AI world we’re living in, […]
Content Marketing in the AI Era: Trends and Predictions for 2025
It’s 2025, and I deal with robots on a daily basis. It is hard to believe that in just a year or so, the daily life of a marketer who uses AI has been completely flipped on its head. Tools that streamline workflows, automate tasks, and provide creative assistance are quickly becoming integral in the […]
Challenges and Considerations in Adopting AI for PPC
While AI offers clear advantages, marketers should be mindful of challenges and limitations: Loss of Control and Transparency: One common concern is the “black box” nature of AI algorithms. When you use an automated bidding strategy or an AI-driven campaign type like Performance Max, you’re relinquishing direct control over levers such as audiences, devices, locations, […]
Actionable Strategies for Leveraging AI in Paid Search
AI and machine learning in paid advertising has changed the landscape in so many ways, including streamlining processes and eliminating unnecessary manual tasks. That being said, there are many ways that advertisers can and should be actively optimizing their AI-backed tactics to ensure the best possible results. Start with Clear Goals and Baselines: Before deploying […]