How to Align Your Ads with Real-Time Demand—Without Breaking Smart Bidding If your phone lights up the moment a cold snap hits or the heat
The emergence of AI has shifted the paid marketing landscape in several ways – from automated “smart bidding” strategies to dynamically or even automatically created
Let me be clear–I am a huge proponent of Generative AI. I’ve been able to make huge efficiency improvements in my professional and personal life,
It’s 2025, and I deal with robots on a daily basis. It is hard to believe that in just a year or so, the daily
While AI offers clear advantages, marketers should be mindful of challenges and limitations: Loss of Control and Transparency: One common concern is the “black box”
AI and machine learning in paid advertising has changed the landscape in so many ways, including streamlining processes and eliminating unnecessary manual tasks. That being
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